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Establishing a Robust Social Media Presence for Your Startup
In a world where nearly 60% of the population spends multiple hours daily on social media, it’s understandable that businesses want to be a part of this conversation. However, with the constant expansion and monetization of platforms, it’s becoming increasingly challenging for small companies and startups to organically spread their message. In fact, organic reach on Facebook often hovers around just 5% of total followers. But you don’t have to pay to be noticed.
Setting Realistic Expectations
Managing your expectations for the success of strong organic social media for your business is crucial. By aligning the expectations of your team and yourself, you can set realistic goals. Return on Investment (ROI) in social media isn’t always straightforward, and it’s important to remember that there are other marketing objectives that contribute to conversion, even if it requires some patience.
Tips for Your Social Media Success
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Outline Your Strategy and Refine Social Media Metrics
Think about your goals and what you want to achieve with social media. What overarching business objectives do you have, and how can you use social media to reach them? It’s important to connect social goals to broader corporate initiatives.
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Optimize Every Step of the Way
Social media shouldn’t be treated like a megaphone. Content should be curated carefully for social channels. Target those who are interested in what you have to say because when you try to address everyone, you often address no one.
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Maintain Your Credibility
Building a brand takes time and effort. There are no shortcuts, and attempting to expedite organic growth can ultimately harm your brand. Authenticity is crucial for brand loyalty.
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Display Transparency and Openness
Mistakes happen. Social media is a gift that allows us to connect with many different people, but remember that you can’t please everyone. Transparency, authenticity, and offering a solution when mistakes occur are the best way forward – Establishing a Robust Social Media Presence
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